Do you know your Incense and why local makers?

We have been in this business for the past hundred years, and one thing we've learned is that we cannot please every customer with each fragrance. It's similar to a food recipe; there's no guarantee it will be loved by everyone. Fragrance is intertwined with your memories, culture, moments, and surroundings. Occasionally, we encounter very selective customers who turn away, which we accept as a reality of this business, but thankfully, it's rare. This is often due to misunderstandings and a lack of awareness. That's why we've created this FAQ to educate and be savvy in the market. Trust the process!

1) Does incense go bad?

== No and yes. No, if it's incense made from natural scents without any chemical enhancements. It may lose its intensity, but this process is gradual, taking at least a few months. The loss of scent also depends on the raw materials used, so there are many factors. The important thing is that incense should naturally lose its scent as its shelf life increases, sometimes with subtle differences. This is a good sign. The speed at which it reaches the market versus sitting in shipping containers for months can make a big difference. However, shipping containers are cheaper, which is why some large incense companies can significantly reduce their costs. Do they prioritize quality and health over profit from the bulk market?

2) Can we say the best quality incense always maintains the same fragrance and never loses its spread?

==> No. It's like expecting nature to always provide the same results. This can only occur if the base is chemical, as that never changes. Many inexpensive incenses on the market don't lose their scent, but this isn't due to quality control. It's similar to how food shelf life can be extended with preservatives, MSGs, and additives. Is that good for inhalation versus price? You decide.

3) Why are some incenses more expensive than others?

= There are many factors. A primary one is the raw materials used. Did they use more scent or add chemicals, dipping chemicals, or synthetic ambrette to cut costs? Sandalwood and essential oils are very expensive. So how can they be made so cheaply?

Other factors include shipping methods, production processes, and labor practices. The best scenario is having direct access to the manufacturer. Often, large incense companies flood the market with different names and brands, harming small businesses. A small price difference can affect consumers' pockets but also impacts the market for quality incense and your health.

4) Should incense be very fragrant?

= No, it should be like a flower's scent—subtle and slow-spreading, not overwhelming.

5) Why can incense quality vary?

= We can't control nature and its supply. Sometimes it's great, sometimes not. The important thing is that it has a deep fragrance and some spread. You can use two sticks instead of one if you buy from a trusted local business.

6) What is the best incense for me?

= No one can answer that except you. Some customers love what others dislike. We haven't cracked that complex psychology, but if you know your fragrance preferences, we can certainly make recommendations.

7) Is it possible that some individuals can't smell certain fragrances while others can?

= Yes, some people are very sensitive to scent, and others are not. This market is challenging. Some of our fragrances are perfect for certain people, overwhelming for others, and undetectable for some. We welcome all customer feedback. Some we address, and some we can't. It's all about experiencing each fragrance and finding what suits your taste.

8) Do Dhoop Cones burn quickly with insufficient spread?

= That's correct. Dhoop cones burn quickly, in about 20 minutes. The idea is to create a burst of fragrance in the space. Unlike sticks, which burn longer, you may need to burn 2-3 cones or burn them consecutively, as done in temples or rituals. Cones don't absorb and emit scent as well, so if they're natural, the fragrance should be just enough, unlike sticks. If there's a strong burst and lingering spread, it means something unnatural is in the cone.

9) Do some dhoop cones not burn completely?

= Yes, some don't burn completely because the last layer may not get enough oxygen as burnt layers accumulate on top. This can happen for various reasons but in very limited quantities.

10) What incense do customers typically like?

= Incense sticks are excellent at spreading fragrance. Their longer burn time allows more scent to be released. When a stick burns, it supports the spread of the scent wrapped around it, similar to placing items in a Havan or on wood. Customers who want a lasting fragrance prefer incense sticks. Cones provide a short burst of fragrance, like a freshener, but are more divine and soothing. Many customers involved in rituals prefer them for a soothing experience. Dhoop sticks are a second form, thicker without bamboo, and sit between cones and sticks. They burn longer than cones but less than sticks.

11) Why choose pure incense?

= Because I'm not here to become a big brand in the market. I have no ambition for profit-driven bulk production. We remain small and local, focusing on our customers' well-being and staying close to them. We strive to create something for each of you. I'm here to continue our heritage as long as possible and show the market how it should be.